Websites for clinics, consultants and practices
Somebody looking for a physiotherapist, an accountant or a therapist is not shopping the way they shop for a kettle. They are choosing a person, usually while slightly anxious, and the site's job is to make them confident enough to take the first step.
What this kind of site actually needs
- You, on the page. A name, a face and a sentence about how you work does more than any list of services.
- Credentials and registrations where they can be seen, because the visitor is checking and would rather not have to ask.
- What actually happens at a first appointment. Most people who do not book are avoiding the unknown, not the price.
- Booking that goes to the system you already use, so your calendar stays the one thing that decides what is free.
- Fees, or a straight explanation of why they vary. Silence about money reads as expensive.
- Where you are, how to get in, and where to park. For a clinic this is a practical question, not decoration.
The writing matters more here than anywhere
This is the one kind of site where the words do most of the work. A confident, plain page from somebody who sounds like they have done this a thousand times converts better than any amount of design — and the wrong tone, chirpy or clinical, loses the person before they reach the button.
We write it from what you tell us and send it back for you to correct. It is your voice; we are just the ones typing.
What we will ask you for
Your qualifications, what you treat or handle, what a first appointment involves, your booking system if you have one, and anything you are required to display. If your profession has advertising rules, tell us — it is easier to write inside them than to edit afterwards.
Questions we get asked
- My profession has rules about what I can claim.
- Good — tell us what they are and we will write to them. We would rather have the constraint up front than produce copy your regulator would not like.
- Can I take payments or deposits?
- Yes, through your own Stripe account, so the money goes to you directly. It is worth it mostly for no-shows: a small deposit changes attendance more than a reminder email does.
- Do I need a blog?
- Only if you will write it, or you pay somebody to. An abandoned blog with three posts from two years ago is worse than none — it is the clearest signal on a site that nobody is home.
Tell us what you do and how you would like to be found. We will write it and show you before anything goes live.